Weve all heard that building an e-mail list is one of the main keys to success on the internet, but just why is it so important and how does the average beginner go about doing it?
Why do I need a list?
When people come to your website, from wherever they have found it, they will make a fairly rapid decision as to whether they want to buy what youre offering or not, right then and there.
Some will of course and thats great but what about all the rest? Did they decide theyre completely not interested and will never, ever buy from you? Maybe.
Or did they not buy today for some other reason. Maybe they said, Ill come back and look at this again, this evening from home, take a closer look and make a decision then.
Maybe they said to themselves, I dont want to buy this now; Ill wait till I get paid. Maybe they said, Id buy this if I knew more about it. Maybe they said, thats interesting but I dont know this guy and it could be rubbish; I know theres a money back guarantee but what if the guys a cheat?. Maybe Ill check out what else is around and come back if I cant find anything.
Youll never know these things because they wont tell you. Whatever the reason, they didnt buy and now theyre about to go. So what can you do to say Whoah there please stick around a little longer?
How can you guarantee that the guy who said hed come back later will remember to do so, or that he will remember but then hell have forgotten the name of your site, or how he got there and even though he wants to he cant come back?
Thats what an opt-in is all about. Its offering up a little hook for your fish to try but its not a painful one, it wont hurt him and he can spit it out anytime its a friendly hook.
You need to grab his e-mail address and keep in touch with him after hes left your site. Heres how you do it.
Opting in
An autoresponder is an automated e-mail service that will send out pre-written e-mails to the people who sign up for it. For example you can create a series of 7 e-mails explaining more about your product or service and when a visitor to your site subscribes they are sent one of these e-mails every day, or every two days or every week or three the first day and two the third and so on. You set the parameters through a very simple interface.
The e-mails should be simple and short just saying things like Thanks for visiting my site, I hope to welcome you back real soon; heres some more info about my product. You give them just a little more in each e-mail. Each one will have a link back to your site so that when the customer is ready he can easily get back there and make the purchase.
In the last e-mail, you might make a final suggestion to buy or make a special discounted offer. If he doesnt buy after that fair enough, say goodbye and end the dialogue. Or maybe not.
In Part 2, Ill explain how to build an Opt-in form and what to put in your messages.
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